Retail media expertise is at a premium. How can smaller agencies attract talent?

Retail media ad spending is predicted to more than double by 2027, exceeding $100 billion.

With this growth comes increased competition for talent with the hands-on experience to maximize the opportunity.

Our SVP & GM Nick Drabicky connected with The Drum’s Sam Bradley to provide insight on how an organization like January Digital is approaching growing retail media expertise.

Experience is one half of the equation, but a willingness to learn and evolve with new methods is a key factor. Nick also emphasized the importance a company’s culture plays when candidates are evaluating opportunities. Between our hybrid work environment and one-of-a-kind volunteer and mental health programs, we actively invest in the employee experience to offer more than just tactical development.

To learn more about the evolution in talent acquisition with emerging channels, check out the full article here. To learn more about our company culture and open roles, visit our career page.