“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in the market, attract new, and often younger, audiences, and generate excitement for expanded product categories. In order to sustain long-term brand health and relevancy, creative direction that supports both product excellence and a unique POV is essential.”
Thank you Danny Parisi and Glossy for including us (Tierney Wilson) in your coverage!
Read the full article here.