We have partnered with Coresight Research, conducting exclusive, proprietary consumer research gathering insights into the US consumer’s shopping psyche for this Holiday 2021 season, and what it means for the future of retail. Where, What and How Will US Consumers Shop for Holiday 2021 is a report is designed to provide in-depth research on consumers and their spending and behavioral trends for the upcoming holiday season.
Why is this important?
The Report delivers key takeaways such as where consumers are shopping, the most popular product categories, how consumers will discover products, post-purchase communication and the degree to which social media is an influence on specific age groups.
As stated in the press release, our CMO/CPO Sarah Engel provides, "In mid-October, we already find ourselves in an ultra-competitive holiday shopping season, with consumers recognizing the pressures of a broken supply chain and having higher-than-ever expectations of convenience. With this in mind, it is vital to understand how consumers feel and how they are spending. They are prioritizing health products, and they expect fast, free shipping and easy, free returns. Consumers are also shopping via social media more than ever, and they won’t show up empty-handed for the holidays if the product they want is stuck in port."
What do retailers and brands need to know NOW?