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January Digital x Coresight Research explored US consumers’ expectations to shop for the holidays this year, based on our proprietary survey findings. Trends uncovered will enable brands and retailers to generate data-driven marketing strategies to effectively gain share of wallet during this critical year-end opportunity. The report specifically covers: 
  • Where will consumers shop this holiday season?

  • What will consumers buy?

  • How will consumers choose which brands/retailers to shop?

  • What actions can brands/retailers take to meet consumer preferences?

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