Brands that try to be everything to everyone become nothing to the customers who truly matter.
As we’ve seen from Cyber Week performance, customers are actively seeking value. Brands that are clear with their customers on what their true value is are those succeeding.
Our own Tierney Wilson, SVP of January Consulting, sat down with The Business of Fashion’s Cathaleen Chen to discuss how brands are projected to perform through a turbulent holiday season. Retailers must grapple with consumers facing sticker shock and turning to off-price and resale products in their hunt for value.
Brands that can communicate why their offering benefits a consumer over the thousands of other available options will win this holiday season. To read more on projected shopping trends through the end of the year, check out the full article here.