"Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks."
The Business of Fashion's Marc Bain analyzed the impact the Chinese giants' billion dollar digital spends are having on fashion brands. Our founder and CEO Vic Drabicky told him, “We are all very aware of their spending power and their ability to change our results in a hurry."
Read the full article here to learn how brands and agencies are navigating the rough waters.