⭐Directly aligning investments to agreed company goals is essential.⭐
Not vaguely aligned.
Not if-you-squint-and-look-at-it-just-right.
Our President Sarah Engel connected with The Drum’s Sam Bradley to provide her guidance for how agency leaders can make a case for investing in their own company growth. The key to unlocking funds? A clear path to revenue increases or efficiency improvements, with the data to back it up.
To hear more advice from Sarah and other agency leaders on how to appeal to employers to invest in growth, check out the full article here.