The best way to stay where you are? Or fall behind? Do exactly what you are already doing.
The reality is that ad costs are continuing to increase and what worked in terms of reaching and converting shoppers pre-Covid simply is not as effective or affordable. The brands succeeding right now are those that recognize this is the time to get creative, to connect with customers in new ways, and to do something that’s never been done before!
Our President, Sarah Engel, takes a deep dive on how to foster a culture of innovation, how to build testing infrastructures at scale and how to align around, measure and budget accurately for testing that drives results now and into 2023.
You can read the full article here.