TikTok is elevating shoppable content to new heights, helping brands to better resonate with consumers and provide an easy way to access products. The latest brand to use this advertising avenue is David’s Bridal, who is using commerce-driven content to streamline the shopping experience.
Collaborating with digital consultancy and agency, January Digital, and KERV Interactive, the brand’s digital agency partner, David’s Bridal has automated and optimized its shoppable content strategy with performance thus far exceeding the 2x average benchmark for click-through rates, reaching more than 16MM.
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