Comfort + sustainability + female founders = the perfect formula for a brand storytelling campaign.
After four years, VIVAIA a sustainable women’s footwear and accessory company, is rolling out its first brand campaign. Our President Sarah Engel connected with Modern Retail’s Julia Waldow on why this campaign is perfectly timed to launch during Women’s History Month.
To learn more about the “In Her Shoes” campaign and Sarah’s advice for a young brand’s growth, check out the full article here.