When taking on 4th quarter challenges, WWD provided top strategies for SMB retailers and brands, including our Founder + CEO, Vic Drabicky's take for Acting Fast.
"Time is of the essence, and with only 29% of shoppers waiting until November/December to begin their shopping, the opportunity for brands to drive revenue is much earlier than it has traditionally been. Brands that recognize this and adopt their approach have an opportunity to drive earlier revenue potentially at a higher price versus waiting until later in the season and competing more heavily through the use of the promotion."
Thank you WWD & Arthur Zaczkiewicz for the coverage!
You can read the full article here.