January Digital in the News

AD AGENCIES’ PROCUREMENT TENSIONS EASE AS RELATIONSHIPS IMPROVE—EXPERTS SHARE BEST NEGOTIATING PRACTICES

Written by AdAge | Aug 14, 2023 3:40:00 PM

Vic Drabicky, our founder and CEO, recalled a positive experience he had with the vendor Aspen Group in his conversation with Ad Age's Lindsay Rittenhouse.

When a procurement team approaches ad agencies with an understanding of how their business operates, they can facilitate a more upfront conversation. 

You can read the full article here