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With back-to-school underway and holiday preparation in full swing, the 2022 trends and predictions made back in January seem like they are in the rear view mirror.

As an industry, we tend to predict and move forward, without ever pausing to acknowledge what came to fruition, what simply failed to launch, and what we’ve learned and should act upon quickly.

So, the January Digital Consulting team is doing exactly that. What did we predict in January? Where were we on track? Where do these trends stand today, and what must be acted upon quickly to achieve 2022 goals and set the stage for 2023 success?

So, from diversifying your media mix, to a gut check on the metaverse, here is your snapshot to the industry and priorities at the mid-year point and a quick guide to the remainder of 2022.

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