What’s your Snap Score?

Your teens definitely know theirs!

Snapchat is not just gaining Gen Z and Gen Alpha’s time and attention. It is regaining advertisers attention in 2024, after being at the bottom of budgets in 2023.

Doesn’t hurt that Snap is offering comps and discounts for advertisers to try new features.

Our Sr. Director of Client Strategy & Service, Jeremy Ekes, connected with Digiday’s Kimeko McCoy to discuss the value that Snapchat provides to advertisers.

Between the short-term video boom, looming worries of a TikTok ban (whatever that will look like) and the constant threat of cookies going away, Snapchat is emerging as a viable social media channel to invest in. Read the full article here.

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