If there is one thing all brands have in common right now, it is that they are all talking about the metaverse. So make sure to read the analysis of David Roe at Reworked on the technology implications.

Our retail lead and strategy consultant Lauren Fishbane offered her expertise to outline the business opportunity. Namely: deeper relationships with consumers, amplified creativity and new ways to interact with audiences. Important to note that our Consulting team estimates it will take a few years beyond the widespread adoption of the metaverse for companies to generate revenue from the technology.

You can read the full article here.

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