From Fenty Beauty at the Super Bowl to Pat McGrath Labs and Birdgerton, this is a deeply insightful article on how beauty brands are leveraging entertainment in new ways. Top beauty expert and champion for the industry, Vogue Business's Daniela Morosini, featured commentary from our own brilliant SVP and GM of strategy & consulting, Tierney Wilson.

A few key points: 

  • “Consumer habits have shifted. Influencer and social advertising doesn't necessarily feel new."
  • “Companies are looking to other channels to innovate and to showcase their brands in order to stay relevant.”
  • “If the values of the company don’t align with that of the platform or programme, consumers see right through that.”


Read the full article here

Recent News

In the post-Balenciaga controversy era, can clothing speak for itself?
“When fashion brands fall into a business model where a limited number of SKUs generate the majority of their revenue, they end up relying on spectacle to maintain their position in the market,…
4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
Why is Amazon gaining traction in advertising? Media Mix Diversification. "When times are tight and advertisers want things that are more cost effective, people will go for Amazon. Advertisers…
Budget woes getting marketers down? Make the most of it, experts say
"Budget" doesn't have to be a "dirty" word. Our Founder + CEO Vic Drabicky, shares how brands and retailers should strategically tackle budget constraints with Kelsey Sutton at Morning Brew.