Would you pay $14 for an ad-free Instagram feed? How about scrolling TikTok without ads for $4.99? These previously hypothetical questions could become a reality. There are reports…
Why new social platforms don’t always pan out for beauty brands
Posted by | July 28, 2023
The 20% Rule of testing: “If you aren’t investing at least 1/5th of your energies (into untested means), you’ll never outpace the competition.” Our SVP & GM of January Consulting,…
Beyond the red carpet: How beauty brands are leveraging the entertainment industry
Posted by | February 23, 2023
From Fenty Beauty at the Super Bowl to Pat McGrath Labs and Birdgerton, this is a deeply insightful article on how beauty brands are leveraging entertainment in new ways. Top beauty…