Why is Amazon gaining traction in advertising? Media Mix Diversification.

"When times are tight and advertisers want things that are more cost effective, people will go for Amazon. Advertisers are buying Amazon search ads in droves because search tends to generate a high return-on-investment. And Amazon is closer to the purchase than Google." Our CEO + Founder, Vic Drabicky, tells Ryan Joe with Insider Business.

Read the full article here. 
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