January Digital x Coresight Research explored US consumers’ expectations to shop for the holidays this year, based on our proprietary survey findings. Trends uncovered will enable brands and retailers to generate data-driven marketing strategies to effectively gain share of wallet during this critical year-end opportunity. The report specifically covers: 

• Where will consumers shop this holiday season?

• What will consumers buy?

• How will consumers choose which brands/retailers to shop?

• What actions can brands/retailers take to meet consumer preferences?