Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with approximately 5,400 employees worldwide, Carhartt is family-owned...
Case Studies
Our Work Speaks for Itself
We partner with our clients to create award-winning, insightful, data-driven campaigns that drive businesses forward.
DIVERSIFYING TO TIKTOK LED TO A 32% HIGHER ROAS OVER META
StriVectin continues to be a scientifically formulated and clinically proven skincare brand that is continuously evolving the beauty industry. They brought on January Digital to help tackle diversifying tactics across social channels and platforms to increase traffic and conversion rates.
Curbing Waste And 5x Bump in Weekly Sales
Canidae set out to curb the reliance on single-use plastics and encourage sustainable business practices with the launch of first-of-its-kind environmentally-friendly Kibble Refill Stations. Partnering with January Digital to successfully launch the pilot program in select Southern California Petcos, Canidae was slated to expand the Kibble Refill Technology nationwide...
Capturing the Consumer Shift
While the digitally native footwear brand continues to nimbly navigate the complexities of the pandemic, the team entrusted January Digital with the evolution of its consumer acquisition strategy, capitalizing on shifting consumer ‘browsing’ behavior to support business goals.
SOCIAL STRATEGY SHIFT AMIDST COVID
We saw an immediate opportunity to improve the audience approach by adjusting the optimization strategy, as paid social had been the largest contributor of revenue and new customers for the brand.
Using Instagram to Build Buzz
Our client challenged us to help grow sales of their core product line of lip pencils while simultaneously creating brand awareness and reinforcing their...
Streamlining Media Strategy to Boost Awareness and Revenue
Our client, a NYC born fashion brand, approached us with the need for a more streamlined media strategy that would boost awareness through goal-oriented buying and budgeting.
Using Social to Prove Scalable Revenue Increases
When our long-time partner came to us with the challenge to increase paid social media revenue while also improving return, we knew basic lookalike audience modeling wouldn't cut...