While the digitally native footwear brand continues to nimbly navigate the complexities of the pandemic, the team entrusted January Digital with the evolution of its consumer acquisition strategy, capitalizing on shifting consumer ‘browsing’ behavior to support business goals.
SOCIAL STRATEGY SHIFT AMIDST COVID
We saw an immediate opportunity to improve the audience approach by adjusting the optimization strategy, as paid social had been the largest contributor of revenue and new customers for the brand.
Using Social to Prove Scalable Revenue Increases
When our long-time partner, Vineyard Vines, came to us with the challenge to increase paid social media revenue while also improving return, we knew basic lookalike audience modeling wouldn't cut...
Using Geo-Targeting to Compete in Search
Peapod tasked our team with creating and implementing a search-centric digital campaign across all devices to raise awareness, generate new customer acquisition and increase sales in the greater New York...
Using Instagram to Build Buzz
NARS Cosmetics challenged JD to help grow sales of their core product line of lip pencils (Velvet Matte Lip Pencils or VMLP) while simultaneously creating brand awareness and reinforcing their...
Streamlining Media Strategy to Boost Awareness and Revenue
In 2019, our client, a NYC born fashion brand, approached us with the need for a more streamlined media strategy that would boost awareness through goal-oriented buying and budgeting.