NEW YORK, June 5, 2019 /PRNewswire/ -- January Digital announced today the promotion of Megan Jones to a newly created role, Vice President of Marketing, Partner. The role, which was…
Ad Automation Doesn’t Have to Kill Your Business Strategy
Posted by | May 29, 2019
As digital advertisers, we know it’s only a matter of time until executional work is completely automated. Google and Facebook are continuing to invest in systems and products that…
Tips For Running A Successful YouTube Campaign
Posted by | May 14, 2019
This week at Google Marketing Live, YouTube announced a new editing tool for advertisers called Bumper Machine , which automatically optimizes YouTube video content by breaking video…
Digiday Retail Summit Review
Posted by | May 7, 2019
Last week, we met alongside leading retailers such as Allbirds, Mackenzie-Childs, and State Bags in Austin for the Digiday retail conference. Alongside some of our clients, we gathered…
Maximizing Business Potential Through Visual-Based Search Results
Posted by | May 2, 2019
As search has evolved into a more visual experience that surpasses Search Engine Result Pages (SERPs) lined with paid and organic text ads, users now have an expectation of visual…
Five Steps to Getting Ahead in Voice Search
Posted by | April 17, 2019
Voice search has exploded in recent years, and it’s here to stay. At least 20% of all mobile searches on Google in 2018 came from voice searches, while smart speaker sales, which drive…
Nichole Dreyer Joins January Digital As Managing Director
Posted by | April 9, 2019
NEW YORK, April 9, 2019 /PRNewswire/ -- January Digital, an award-winning, data-led, full funnel digital marketing agency and in-house consultancy for leading global brands, announced…
The Good, The Bad, and The Ugly of Publisher Paywalls
Posted by | April 3, 2019
The homepage of Vogue, content on New York Mag, targeted media on the New York Times - these executions historically had the same goal for marketers: to reach a new consumer while…
The Three R’s of Collapsed Funnel Marketing
Posted by | March 21, 2019
The idea of a collapsed marketing funnel is nothing new; the digital age of retail and e-commerce has flipped consumer journeys on their head, often changing the entire customer cycle…