Five Steps to Getting Ahead in Voice Search

Posted by Team JD | April 17, 2019

Voice search has exploded in recent years, and it’s here to stay. At least 20% of all mobile searches on Google in 2018 came from voice searches, while smart speaker sales, which drive…


Nichole Dreyer Joins January Digital As Managing Director

Posted by Team JD | April 9, 2019

NEW YORK,  April 9, 2019 /PRNewswire/ -- January Digital, an award-winning, data-led, full funnel digital marketing agency and in-house consultancy for leading global brands, announced…


The Good, The Bad, and The Ugly of Publisher Paywalls

Posted by Team JD | April 3, 2019

The homepage of Vogue, content on New York Mag, targeted media on the New York Times - these executions historically had the same goal for marketers: to reach a new consumer while…


The Three R’s of Collapsed Funnel Marketing

Posted by Team JD | March 21, 2019

The idea of a collapsed marketing funnel is nothing new; the digital age of retail and e-commerce has flipped consumer journeys on their head, often changing the entire customer cycle…


Google Removes Average Position from Google Ads

Posted by Team JD | March 14, 2019

Recently, Google announced plans to sunset average position and the corresponding bidding tools from its Google Ads platform in the fall, a change that surprised many at first. Upon…


January Digital Wins at the Interactive Marketing Awards and Named Drum Award Finalist in Four Categories

Posted by Team JD | March 13, 2019

New York, March 13, 2019 January Digital Wins Best Use of Data at Interactive Marketing Awards and  Named Finalist for Multiple Drum Marketing Awards Including Marketing Agency of the…


To Win Consumers in a Competitive Market, Brands Should Embody these 7 Key Traits

Posted by Team JD | February 27, 2019

Last year brought the firm establishment of disruptor-style DTC brands, and their success in retail has forced more well-seasoned peers to recognize that traditional ways of retail and…


Should Pinterest Be a Part of Your Media Strategy?

Posted by Team JD | February 14, 2019

For its users, Pinterest is a source of inspiration, and advertisers should approach the platform with a similar goal in mind: “How can our brand share content that will inspire both…


How to Give Your Affiliate Program a Fresh Start in 2019

Posted by Team JD | January 15, 2019

Forget spring cleaning - the turn of the new year is a great time to audit your accounts and get them in order for the year ahead. Go beyond a basic “are the lights on?” check; now is…


Culture Highlight: Community Days

Posted by Team JD | January 3, 2019

As January Digital reflects on 2018, we’re proud to see how much we accomplished as an agency. We were recognized for more than 20 awards, ranging from work with our clients to “Best…