Author: Team JD

Crisis. As a marketer, the moment you think you’ve planned for but in reality it catches you on your heels every time. It wouldn’t be a true crisis if it didn’t, right? So how does a…

Data is power. The difference in consumers using a $16 Netflix account for unlimited TV and advertisers using “free” AI for their multi-million-dollar ad account is probably more…

A few weeks back, January Digital was named one of Inc Magazine’s Best Workplaces in America for the second time. It’s an absolutely amazing feat and something I never dreamed of…

Coronavirus isn’t putting an end to influencer marketing, but in the new world order, there are new rules and consumers are now placing influencers and the products they promote under…

As the COVID-19 pandemic continues to wreak havoc on our world, both socially & economically, new consumer behavior trends are emerging every day and are likely going to stay. Mandated…

Every marketer knows the term “consumer centric,” but are brands living by this? During this unpredictable time when consumer behavior is changing on a daily basis, it is crucial that…

It’s no secret that we are all living through unprecedented times. The COVID-19 outbreak has sent shockwaves throughout the world, impacting the lives of so many, and continuing to…

In moments of crisis, there are great moments of opportunity. For brands, the COVID-19 shelter in place and social distancing recommendations have turned the way we connect with…

As the world settles into “social distancing”, consumers are spending more time at home and watching TV more than ever before. Although many eyes are glued to the news for updates,…

When faced with sudden cause for concern or uncertainty about the future, human nature is to take one of three approaches: “fight,” “flight,” or “freeze.” We know from experience that…